Why does it matter what colors I choose for my brand?


When it comes to visual branding, choosing a color scheme is just as important as your logo.

When you are in the process of choosing a color scheme you want to think about what type of emotions you want your audience to feel when they see your visuals.

Do you want your audience to fill energized?  Do you want them to feel like your brand is professional and one they can trust?  These are just some of the things you should think about when it comes to creating a color scheme for your brand.

Color is just not about making visuals pretty, there is a psychology to it.

For more information on color psychology check out the table below:

Color Color Represents
Red Excitement, Passion, Urgency, Alertness
Orange Energy, Happiness, Enthusiasm, Creativity
Yellow Happiness, Arousal, Warming, Attention
Green Growth, Harmony, Freshness, Stability
Purple Royalty, Power, Ambition, Luxury
White Light, Innocence, Purity, Perfection
Black Power, Elegance, Important

A color scheme can be difficult to create especially if you do not know where to start. 

Well, I have a tool for you that will make creating a color scheme a breeze.

I would like to introduce to you coolors.co

What is coolors.co?


Coolors.co is a color palette generator that can help you find a color palette that is right for you.

If you want your brand to be colorful and festive, choosing colors that are bright may be the right fit for you. 


You simply click the generator button and Coolors will provide you with a variety of color palettes including their color hex codes.  Hex codes are the codes that make up a color.  Once you find a color scheme of your liking, you can export the palette and it will download as a PDF file. The color scheme will include the colors and the hex codes. 

If you don’t like a certain color palette you can simply click the space bar until you find a palette that is right for you.