Your visual branding is just as important as all other aspects of your brand. Visuals play a major part in you brand.
The goal of your visual brand is to have your audience become familiar and identify your brand based on the visuals you provide to them.
These are the three simple ways to improve your visual brand.
Fonts can often be overlooked when it comes to your visual branding but they are still as important as your pictures and graphics. The ideal number for fonts is at least two different fonts. If you really want your text to stand out try using a san serif font and a cursive or other type of creative font as a fun way to break up your text.
Here is an example on how you can use two different fonts to break up your text.
Notice how the simple phrase, “Find your happiness,” stands out more when you change the font for the word, “Find” and “Happiness?”
Please keep in mind, this method is best to be used when you want to draw interest or emphasize something special.
If you are creating a blog post or an eBook you can focus on using one font that is readable for your audience, then you can use your creative font for headers, subheadings and quotes.
Once you have figured out what your fonts will be, the next step is to add colors that you would want to identify your brand.
What colors represent your brand?
Adding accented colors into your brand adds interesting elements to your visuals.
When you are contemplating on the colors you would like to incorporate in your brand, you may want to keep in mind what type of emotions you want to evoke from your audience. This is also known as color psychology.
Let’s use green as an example. Green is correlates with balance and emotions that are often associated with the color green are the following:
Green is used often for health and wellness brands. This is just want example on how a color is used to evoke emotions from an audience.
Photos can make or break your brand. That is why it is important to use photos that are relevant to your brand. It wouldn’t make sense to have photos displaying food if your brand is about makeup. I know that may be a stretch but you get the point.
Your photos should be clear, and bright. If you prefer to take your own photos and your own a budget, your cell phone is a great source for producing quality photos.
If you do not want to create your own photos there a plenty of stock photography sites that are free to use.
Some free stock photo sites include the following:
Overall, three of the most important things you should keep in mind when you are creating your visual brand is to remember to include your typography, brand colors and photos. All three of these are represent your brand and you should really take your time in deciding which fonts, colors and photos would be best for your brand. You want your visual branding to make sense, but most importantly you want your brand to connect with your audience.
If you are ready to take your visuals to the next level, let’s work together! Submit a design inquiry at here.